GREGGS Bakers. A Short-term Digital Marketing Communications Plan Essay

GREGGS Bakers. A Short-term Digital merchandising Communications Plan - Essay ExampleThese competencies reflect the companys corporate values of be enthusiastic, supportive, honest, open, appreciative, fair, considerate and respectful. These values are not only meant for the customers but also for the employees who are an integral plane section of the companys successful run. The companys product portfolio includes breakfast items, bread and rolls, sweets, savouries, sandwiches, and drinks. About two-thirds of the gross sales are generated by the companys sandwiches category (Greggs). GREEGGS Bakers strongly believe in the role they tactic in the decree. In order to support the society and pay back what the business owe to the society the foundation for GREGG Trust, later to be called GREGG Foundation, was laid by Ian Gregg in 1987. Also the company is strongly pore on creating much jobs in the society. In this endeavour the company plans to open 500 more stores and build 600 0 new jobs in the economy (Greggs). As GREEGGS Bakers plan to improve their presence on the online market and upgrade their online presence, there have been some important reasons identified that are the cause of low traffic and thence a need for an e-marketing plan has been created. With the trend of online industry growing in the last few years, it has endure increasing important for antithetic firms to capitalise on these opportunities in order to remain competitive as well as satisfy customers. In addition to this, there has been an increasing number of customers buying provender products online therefore GREEGGS Bakers need to understand this situation and capitalise on this opportunity. Environmental analysis Before approaching up with a well thought and effective marketing plan it is first important to go bad the internal and external environment thoroughly (Fill, 2009). This in turn allows the company to come up with more related and successful marketing strategies (G ay, Charlesworth, and Esen, 2007). With reference to the online and digital marketing it is important for the organisation to evaluate the different trends and consumers preferences in order to build more strong relationships (Peterson, Koch, Grone, and Vo, 2010). There are several factors which should be considered fleck devising digital marketing strategies for example the security concerns (Flavian & Guinaliu, 2006). The social technologies have transformed the whole securities industry (Li and Bernhoff, 2011) Trends on the Online Marketplace Internet has changed the whole scenario of the market place (Fox, 2010). It is important to come up with tight-laced internet and online strategy (Porter, 2001). In order to